DGFT has launched Niryat Disha to help Indian exporters build globally recognized brands through better branding, packaging, labelling, and international marketing.
Why it matters:
- Special focus on MSMEs, startups, first-time exporters, and export clusters.
- Support for export-ready packaging, branding, digital promotion, and global campaigns.
- Introduction of a Brand India Trust Mark, with an initial fee waiver to encourage MSME participation.
Bottom Line: A major initiative to help Indian MSMEs move beyond exporting products to building globally trusted brands.
