Trademark Insights: Why MSMEs Can’t Afford to Miss Out

About the Webinar:

In a rapidly evolving marketplace, a brand’s identity is one of its greatest strengths — and for MSMEs, protecting it is no longer optional. This webinar has covered the crucial role trademarks play in safeguarding business identity, the hidden costs of neglecting protection, and the strategic advantages that come with proper registration. Participants have also gained practical guidance on how and when to secure their trademarks, ensuring their business stands out and stays protected in an increasingly competitive environment.

Session Insights:

  • Why trademarks are essential for MSME growth and credibility
  • Common risks of neglecting brand protection
  • Step-by-step process for filing and maintaining trademarks
  • Strategic benefits of registered trademarks in business expansion

Speakers

Nirupama Krishnaswami
Co-Founder, Thomas & Krishnaswami Law Associates

Shilpa Dhobale
Business Head, IRIS MSME