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ONDC Seller Registration

Reach lakhs of customers across platforms by selling on India’s open commerce network.


What is ONDC Seller Registration?

The Open Network for Digital Commerce (ONDC) is a Government of India initiative to democratize e-commerce.
It is an open digital network where sellers can list their products or services and get visibility across multiple buyer apps such as:

  • Paytm
  • PhonePe
  • Meesho
  • Magicpin
  • Mystore
  • Digiit
  • Pincode (Zomato)
  • Craftsvilla
  • Spice Money …and more.

ONDC works on a network model, meaning:

  • You register once → your products appear on all participating buyer apps.
  • Customers from multiple platforms can buy from you.

ONDC Seller Registration allows MSMEs to:

  • Sell products online
  • Get more customer reach without relying on a single marketplace
  • Reduce commissions and dependency on Amazon/Flipkart-type platforms

Why is it Needed?

ONDC is especially beneficial for MSMEs because it:

  • Provides fair visibility to small sellers
  • Has lowest commission charges compared to major e-commerce platforms
  • Offers access to digital commerce without platform lock-in
  • Helps businesses reach customers across India
  • Supports both products and services
  • Enables sellers to maintain their own branding
  • Increases digital sales opportunities for micro and small enterprises

ONDC is becoming a major national gateway for digital commerce.

Who Should Apply?

ONDC Seller Registration is suitable for:

  1. Product Sellers
  • Grocery stores
  • Kirana shops
  • Fashion and apparel
  • Home décor
  • Electronics and accessories
  • Bakery & food products
  • Handicrafts and handmade items
  • Beauty and wellness products
  1. Service Providers
  • Restaurants (food delivery)
  • Logistics and delivery services
  • Consulting and professional services
  • Home services (cleaning, repairs)
  1. Eligible Business Types
  • Proprietorship
  • Partnership Firm
  • LLP
  • Private/Public Limited Company
  • Trust/Society (if selling permitted items)
  1. Mandatory for:
  • MSMEs wanting to sell online through ONDC network
  • Retailers wanting multi-platform visibility
  • Restaurants wanting to reduce high commissions from Swiggy/Zomato

Applicability Triggers

Register on ONDC when:

  • You want to sell online without heavy commissions
  • You want access to multiple buyer apps without multiple sign-ups
  • You have product catalog and inventory ready
  • You want to reach customers beyond your city/state
  • You want to diversify digital sales channels

You want to accept digital payments through a regulated platform

Document Checklist

  1. Business Identity
  • PAN (entity PAN for companies/LLPs, proprietor PAN for proprietorships)
  • Aadhaar of authorized signatory
  • Mobile number linked with Aadhaar
  • Email ID
  1. Business Registration Proof

Proprietorship:

  • GST or Udyam or Shops & Establishment

Partnership Firm:

  • Partnership Deed + Firm PAN

LLP:

  • Certificate of Incorporation
  • LLP Agreement

Company:

  • Certificate of Incorporation
  • MOA & AOA
  • Board Resolution authorizing signatory
  1. Bank Account Details
  • Account number
  • IFSC code
  • Bank name
  • Cancelled cheque (recommended)
  1. GST Registration
  • Mandatory for most product listings.
    For some categories like artisans/handmade goods, GST is optional.
  1. Additional Documents (If applicable)

For restaurants or food products:

  • FSSAI Certificate

For branded products:

  • Trademark certificate (optional)
  • Brand authorization

For regulated categories:

BIS/ISI certifications

How and where to apply?

ONDC does not have a direct “government portal” for sellers.

Official ONDC website (information only): https://ondc.org

Registration happens only through seller network partners.

Sellers must onboard through Seller Network Participants, such as:

Popular ONDC Seller Platforms (Official Participants):

General Process:

  1. Visit any ONDC seller network partner portal
  2. Register using mobile + OTP
  3. Fill business KYC details
  4. Upload business documents
  5. Add bank details
  6. Create product/service catalog
  7. Set prices, delivery options, and inventory
  8. Go live on ONDC network
  9. Products appear across multiple buyer apps

Cost

ONDC does not charge registration fees.
However, Seller Network Participants may charge:

  • Monthly subscription fees (₹200 to ₹2,000 depending on platform)
  • Small transaction fee per order (much lower than Amazon/Flipkart/Swiggy/Zomato)

Payment gateway charges also apply (standard 1–2%).

Validity

  • Registration is continuous as long as business details remain valid
  • No expiry or renewal required on ONDC
  • Seller platform subscription must be maintained (if applicable)
Click Here To Download PDF Guide.