APEDA has enabled the first direct export of GI-tagged Salem Sago from Tamil Nadu to Canada, opening new opportunities for GI-based MSMEs. This milestone shows how traditional regional products can reach global markets with government support, improving pricing, visibility, and export potential.
What MSMEs should know:
- GI recognition can boost authenticity and global market appeal.
- Government support through APEDA helps with quality, documentation, and international market linkages.
- Direct exports improve value realization and open new revenue streams.
- MSMEs with GI products can leverage similar support to expand into international markets.
🔗 Source: Press Information Bureau