AI tools are now being introduced to artisans to help with everyday business tasks such as product design, marketing, and customer communication. This shows a shift towards using simple digital tools to manage business activities more efficiently.
For product-based businesses selling online or offline, this can make a real difference. AI can help create product descriptions, social media content, packaging ideas, and even responses to customers. This can be done without depending on external agencies.
Tools like ChatGPT and Google Gemini can be used for content, ideas, and basic research. These can be applied directly to your products, website, and even WhatsApp communication with customers.
For MSMEs facing challenges in marketing or branding, this is a practical starting point. Using these tools early can help improve how the business presents itself and connects with customers.
(Reference: Press Information Bureau)